Big Ideas for Growing Readership and Revenue

Newspaper professionals from the tri-state area will gather this fall in Vicksburg for the annual ArkLaMiss Circulation, Marketing and Audience Development Conference, Nov. 7-8.

This engaging and interactive conference is for publishers, general managers, circulation and audience development professionals — or anyone who wants to expand their understanding of tools to help community newspapers and affiliated digital media reach greater heights in revenue and readership.

Gwen Vargo

Gwen Vargo, Director of Reader Revenue for American Press Institute, is keynote presenter for this year’s conference and will discuss practical topics on understand reader types and what leads consumers to subscribe.

The event will also include a Hot Ideas Breakfast, during which members will share their best revenue-generating and cost-saving tips. Dennis Dunn, circulation director of the Annistar (AL) Star, will again lead the Hot Ideas presentation.

Events kick off with Newspaper Round Table preceding the start of the conference at 9 am on Thursday, Nov. 7. Open to newspaper publishers, editors and key personnel, the round table covers a variety of topics includeing revenue, expenses, special promotions, management tips and more.