Program

Thursday, Nov. 7

8:30 am         Registration opens

9 am               Round Table Discussions

Tips on newspaper management, revenue, expense controls, marketing and more

Noon              Lunch available in Heritage Buffet

1 pm               Welcome and Opening Remarks

1:15               General Session

“How to Understand Reader Types and Drive Each Type to Subscribe” — Presented by Gwen Vargo, American Press Institute

The path from a casual reader to a paying subscriber isn’t a short one, but by understanding how audiences get from one place to another, you can begin to devise strategies to get more readers to complete the journey.

2:30              Break — Sponsored by Schermerhorn Bros. Co.

3:30              General session continues

4:30               Break for hotel check-ins

5:30               Hospitality Hour with vendors

Dinner on your own

Friday, Nov. 8

8 am               Buffet breakfast

8:30                 Hot Ideas Exchange

Share your best ideas for success on revenue generation, expense controls, promotions, marketing and more. — Moderated by Dennis Dunn, The Anniston (AL) Star.

9:30                Break with vendors

10 am             Panel Discussion

Cutting edge advice from marketing, circulation, and audience development directors from newspapers in Arkansas and Mississippi.

11 am             Open Mic and Wrap-up

Adjourn