Thursday, Nov. 7
8:30 am Registration opens
9 am Round Table Discussions
Tips on newspaper management, revenue, expense controls, marketing and more
Noon Lunch available in Heritage Buffet
1 pm Welcome and Opening Remarks
1:15 General Session
“How to Understand Reader Types and Drive Each Type to Subscribe” — Presented by Gwen Vargo, American Press Institute
The path from a casual reader to a paying subscriber isn’t a short one, but by understanding how audiences get from one place to another, you can begin to devise strategies to get more readers to complete the journey.
2:30 Break — Sponsored by Schermerhorn Bros. Co.
3:30 General session continues
4:30 Break for hotel check-ins
5:30 Hospitality Hour with vendors
Dinner on your own
Friday, Nov. 8
8 am Buffet breakfast
8:30 Hot Ideas Exchange
Share your best ideas for success on revenue generation, expense controls, promotions, marketing and more. — Moderated by Dennis Dunn, The Anniston (AL) Star.
9:30 Break with vendors
10 am Panel Discussion
Cutting edge advice from marketing, circulation, and audience development directors from newspapers in Arkansas and Mississippi.
11 am Open Mic and Wrap-up